Digital Marketing

In today’s digital age, most people have adapted digital technology. To have a successful business, the traditional ways of marketing will not be of much help. Here comes the need for a digital marketing company. This is the way of marketing through digital media.

There are various methods of digital marketing. Some of them are Social Media Marketing, YouTube Marketing, SEO (Search Engine Optimization), PPC (Pay Per Click) Service, Digital Branding and Digital Advertising.

These methods are briefly described below:

  • When you utilize social media platforms and websites for the promotion of product or service, it is called social media marketing.
  • Companies can track the progress, success and engagement of ad campaigns through built-in data analytics tools of most social media platforms.
  • In Twitter, companies can promote their products through short messages. These messages are known as tweets and cannot be more than 140 characters.
  • Companies can post videos, photos and long descriptions related to products or services in Facebook pages.
  • Through LinkedIn, companies can create professional profiles for themselves and their businesses which others connected to them can see

ALL SEO Services

When searching Google for anything, one normally goes through the search results that appear on the first page. Very few people go to the second or third page. Therefore, to reach to a maximum number of people, your business has to appear on the first page itself.
This is where the importance of SEO (Search Engine Optimization) comes in. As the name suggests, the role of it is to optimize the search engine results of your business. The process involves optimizing your online content in such a way that in the search results for a certain keyword, it will appear in the top lists.
So, if you want your business to appear on the first page of the search results, you must go for SEO.

On-page SEO

The practice of optimizing individual web pages in order to get a higher rank and earn more relevant traffic in search engines is known as On-page SEO services.

Off-page SEO

The process of taking actions outside your own website to impact your rankings within search engine results pages is known as Off-page SEO. Improving search engine and user perception of a website’s popularity, relevance, trustworthiness and authority are involved in optimizing for Off-page ranking factors. For your website, we build the perfect link building strategies like blog submission, social bookmarking, guest and forum participation, article submission, etc.

Social Media Marketing

The process of gaining traffic or attention through social media sites is called social media marketing. Brands are sure to be seen and recognized in social media as everyone is always checking some social media or other. As people share things on social media, a better customer base is created. Social media marketing is based on the principle of organic search, thus the position of any website on search engines rises when the website or the social network page connected to it gets more active. Its main goal is to improve communication with users, increase brand visibility and reach more potential customers, by creating quality content. Obtaining direct feedback from users or potential customers is the purpose of social media marketing company in Kolkata.

PPC (Pay Per Click) Services

If you want an extremely effective marketing method that drives relevant traffic to your site from the moment your campaign begins, you can go for PPC (pay per click).
Building a PPC campaign involves researching and selecting the right keywords, organizing these keywords into well-organized campaigns and ad-groups and setting up PPC landing pages that are optimized for conversions.
A major PPC platform is Google Adwords. Initially, our experts do research to find out which keywords that will work best for your business. We create ads incorporating the targeted keywords. The targeted customers are identified by us and the demographic and time are set to display the ads. The proper reach of the ads, lowest possible expenses and the best returns on investments are ensured.
The performance of the ads is constantly monitored by our PPC experts and optimum bid values are set.

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